Our Story

Sisterly Known: A Celebration of Sisterhood

People are always surprised: “Wait—you’re all sisters?!”

Yep. Three different personalities, one shared spark. Different in so many ways, but always in sync when it comes to creating something meaningful.

We’re Giovanna, Cynthia, and Samantha—sisters and co-founders of Sisterly Known, a lifestyle brand rooted in family, fashion, wellness, and the joy of doing life together.

What started as a love for style quickly grew into a space for confidence, creativity, and connection. From closet refreshes and travel styling to beauty rituals and our soon-to-launch apparel capsule, we’re here to help you live with intention and dress with ease.

With roots in Lebanese and Spanish ancestry, we infuse everything we do with culture, closeness, and feel-good energy.

This is us—sharing our style, our rituals, and our realness. We’re not chasing trends or pretending life’s always polished. We’re here to celebrate growth, honor the present, and live out loud—together.

So here’s to turning our deepest dreams into our everyday lives—and inviting you to do the same.

50+ Closets

refreshed and reimagined

1000+ Outfits

styled, curated & captured

200+ Trips

packed and prepped for

100+ Lives

transformed

Giovanna

Hi! I’m Giovanna, but everyone calls me Giovi. A textbook Virgo and the oldest of four, I’m a wife to the best hubby and a proud mom of three incredible girls (11, 14, and 19) who inspire me every day. A true girls’ girl, I have an endless passion for fashion, music, travel, and the occasional kitchen adventure. I love all things creative, and my admiration for interior design keeps me constantly reimagining spaces.

With a degree in Hospitality Management, I’m a people person through and through. You’ll often find me cheering at my daughter’s volleyball tournaments, hitting the pickleball and padel courts, or at a concert—because I can never pass up a good time!

Cynthia

Hi! I’m Cynthia, but you can call me Cyndi! As the middle sister, I’m the perfect blend of my siblings, born right between Christmas and New Year’s on December 29. A Capricorn with a Pisces moon, I thrive on creativity, connection, and curiosity—happiest with a good book in hand and just a few close people by my side.

Right now, I’m channeling my passion into launching our very first business, blending two of my favorite things: efficiency and style. From closet organization and wardrobe styling to our long-awaited apparel capsule, we’re creating pieces that celebrate individuality and self-expression.

This journey has been a dream in the making, and I truly can’t wait to share it with you.

Samantha

Hi! I’m Samantha, but you can call me Sammy. As the youngest of four, growing up in Miami gave me a deep appreciation for family, sunshine, and good energy. In my free time, you’ll find me at the beach, soaking up the sun, or spending quality moments with the people I love.

I have a passion for health, wellness, and fashion, and nothing excites me more than getting dressed up for a night out or attending a live concert—because there’s nothing quite like the energy of live music. Sisterly Known is my way of sharing everything I love with all of you, and I’m so excited to be part of this journey!

Slow Down with Us

The Sunday Slowdown — your weekly dose of inspiration, delivered straight to your inbox. Get 10% off your first service or product when you subscribe to our newsletter.