St. Tropez Travel Guide: Bachelorette Weekend, Beach Clubs & Designer Pop-Ups

I’ve always been obsessed with French culture—romantic films, effortless fashion, pastries for breakfast, and the kind of elegance that feels lived-in, not forced. So when it came time to plan my bachelorette weekend, I knew exactly where I wanted to go: St. Tropez.

It’s my first time visiting the Côte d’Azur, and I already know it’s going to be unforgettable. From vineyard tastings and vintage markets to designer pop-ups and golden-hour dinners, this weekend is all about celebrating friendship, freedom, and life’s chicest moments.

What to Pack for St. Tropez

Crisp white linens + neutral daytime sets
A silky dress for dinner (or dancing)
Oversized sunglasses + gold hoops
A swimsuit that makes you feel main character
Raffia tote, sunhat, and a breezy cover-up
A light sweater for terrace nights
Espadrilles or stylish flats for exploring

P.S. Need more inspo? Our summer capsule packing list has you covered.

Where We’re Staying

We’re staying at Hôtel L’Escale, a tucked-away boutique spot in Ramatuelle with garden views, a serene pool, and bikes for riding into town. It’s calm, charming, and perfectly balanced with the energy of St. Tropez just down the road.

Other Great Hotels in St. Tropez

Whether you’re looking for ultimate luxury or something a little more low-key, here are some standout options:

Luxury:

Cheval Blanc St-Tropez – Private beach, Dior spa, and next-level luxury
Pan Dei Palais – Romantic and intimate in the heart of town
Byblos St. Tropez – Iconic party energy with a glamorous pool scene
La Réserve Ramatuelle – Quiet, elevated, and wellness-focused

Mid-Range:

Hotel Lou Pinet – Retro-chic and stylish with a great garden vibe
Hotel Pastis – Artsy and intimate, walking distance to the port
Hotel Sezz – Cool and modern, just outside the main buzz
Villa Cosy – Calm boutique stay with great service and a central location

What We’re Doing

Our weekend is a mix of everything:

Vineyard tastings in the Provençal countryside
Afternoons at beach clubs like Playa Verde, Shellona, and Nikki Beach
Yoga in the garden + coffee runs to Dior Café
Shopping local markets and designer pop-ups
Dancing under the stars with my girls ✨

Whether we’re barefoot in the sand or glammed up for dinner, every moment is designed to feel celebratory.

Where We’re Eating & Drinking

We’re making time for all the long lunches and celebratory dinners St. Tropez does best:

Gigi Ramatuelle – candlelight, garden dining, and truffle pasta
Beefbar – steak frites and sleek interiors
Le Tigrr – sunset views and spicy cocktails
Casa Amor – chic and toes-in-the-sand
Loulou Ramatuelle – iconic and Instagram-perfect
Nikki Beach – always a full-send moment
Cherry – flirty, beachy, and perfect for lunch or golden hour
Dior Café – croissants + couture
Homer – lobster rolls with a view
La Tarte Tropézienne – because obviously

Where We’re Shopping

Rue Gambetta + Rue François Sibilli – your go-to for local fashion, swimwear, and luxury pop-ins
Place des Lices Market – Saturday treasures, florals, and linens
Ramatuelle Market – perfect for a slower Sunday
Sauvageonne – French-girl vintage and beach-to-villa pieces
Passage du Port – classic stroll spot for hidden gems

Summer Designer Pop-Ups to Visit

Dior at Shellona

Boho glam meets beachside branding.
Outfit: Kaftan, Dior slides, silk scarf, woven tote
📸 Shot: Branded parasols + lunch by the sea

Louis Vuitton at White 1921 Hotel

Elegant, architectural, timeless.
Outfit: Tailored set, slick bun, mini bag
📸 Shot: White backdrop with rosé in hand

Tory Burch at Nikki Beach

Classic with a coastal twist.
Outfit: Printed bikini, matching sarong, retro shades
📸 Shot: Poolside lounge chairs + branded umbrellas

Farm Rio at Loulou

Colorful, joyful, vibrant.
Outfit: Bold prints, statement earrings, strappy sandals
📸 Shot: Palm-fringed entrance or dance floor at sunset

Bottega Veneta Boutique

Understated luxe with an edge.
Outfit: Black cutout one-piece, square-toe slides, sculptural clutch
📸 Shot: Sidewalk stroll on Rue François Sibilli

Loro Piana at La Plage

Italian leisurewear meets poolside minimalism.
Outfit: Wide-leg pants, breezy top, sleek leather slides
📸 Shot: Cocktail in hand with ocean views

Agnona & Same at Place des Lices

Modern resortwear and elevated swim.
Outfit: One-shoulder suit, silky wrap skirt, bucket hat
📸 Shot: Market stroll or mirror selfie at the pop-up